VIA Project with SNN, European Union & EFRO
Yobbers would like to respond to the data driven marketing trend, online profiling and new market demands in order to be able to do business in a more future-oriented way.
In terms of the new market conditions, it is necessary to integrate data driven marketing into its internal business organization so that Yobbers is not competed out of the market. Because Yobbers does not have this expertise and experience in-house, it was necessary to draw up and implement a data-driven marketing strategy together with an external party in the form of a renewed business strategy aimed at the internal organization and the revenue model of the company business. This will mean that costs per application can be reduced as more efficient targeting and targeted tracking is applied to a candidate. Ultimately, Yobbers believes that this new trend will enable them to find better and more suitable candidates faster and more effectively, to fill international vacancies.